Tablet PC’s are around for quiet a while but when Apple is reinventing it there becomes a great deal of buzz and mania. Apple is a master in managing the perception around a new product and creates clang for the weeks before the launch and weeks after, very clever. So is the Ipad such a [...]

The User Centric Innovation Methodology [UCIM] was developed to manage the Schiphol project in 2004 / 2005 in a couple of days based on “common sense” and creativity techniques I used to convince Management teams, shareholders, customers, users, engineers, marketeers, product managers, etc. in the time that I was Innovation Manager at a ICT company [...]

EYE-D is specialised in (re)designing the customer journey, what is the customer journey and what can this approach do for your service, for your products or product / service combinations?
Designing the Customer Journey is a method to follow your customer and start looking through his or her eyes. Learn that the Customer Journey starts long [...]

For about 15 years we transformed our activities from being fully focused on design of objects into pioneering into the Service Design and Innovation Management. Although the recognition recently with the Red Dot and iF Award only a nice looking box is anything but key to a succesful product or company. So after 15 years [...]

A Sponsor Project Doing the graphic design of a Westfield Cup Car inspired on Nelson Piquet’s Brabham BMW BT52, for many the most beautifull Formula 1 car ever.
In the 2009 season the #65 car allready had some top 5 finishes, top 3 fastest race laps and a couple of leading laps so I am very [...]