OK, so I won 4 Design Awards in 2008 / 2009. This brilliant talk of Malcolm Gladwell learned me its not about the Awards, its about what I’ve learned since I started as freelance designer during my studies in 1994. The awards are about recognition for giving myself the time to learn, make mistakes and [...]

The User Centric Innovation Methodology [UCIM] was developed to manage the Schiphol project in 2004 / 2005 in a couple of days based on “common sense” and creativity techniques I used to convince Management teams, shareholders, customers, users, engineers, marketeers, product managers, etc. in the time that I was Innovation Manager at a ICT company [...]

EYE-D is specialised in (re)designing the customer journey, what is the customer journey and what can this approach do for your service, for your products or product / service combinations?
Designing the Customer Journey is a method to follow your customer and start looking through his or her eyes. Learn that the Customer Journey starts long [...]

For about 15 years we transformed our activities from being fully focused on design of objects into pioneering into the Service Design and Innovation Management. Although the recognition recently with the Red Dot and iF Award only a nice looking box is anything but key to a succesful product or company. So after 15 years [...]

On November 2007 I blogged about the User Centric Innovation Methodology as used for the first time during the development of the Self Service Drop Point for Schiphol Airport. This project started in 2004 and I was project leader and senior (conceptual) designer connecting all disciplines togheter into one new self service solution: http://designed-innovation.blogspot.com/2007/11/user-centric-innovation-methodology.html
After finishing [...]