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		<title>Ipad Mania, managing perception</title>
		<description>Tablet PC's are around for quiet a while but when Apple is reinventing it there becomes a great deal of buzz and mania. Apple is a master in managing the perception around a new product and creates clang for the weeks before the launch and weeks after, very clever. So ...</description>
		<link>http://www.eye-ddi.com/?p=277</link>
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		<title>Two talks that inspired me in 2009</title>
		<description>OK, so I won 4 Design Awards in 2008 / 2009. This brilliant talk of Malcolm Gladwell learned me its not about the Awards, its about what I've learned since I started as freelance designer during my studies in 1994. The awards are about recognition for giving myself the time ...</description>
		<link>http://www.eye-ddi.com/?p=270</link>
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		<title>User Centric Innovation Methodology Updated</title>
		<description>The User Centric Innovation Methodology [UCIM] was developed to manage the Schiphol project in 2004 / 2005 in a couple of days based on "common sense" and creativity techniques I used to convince Management teams, shareholders, customers, users, engineers, marketeers, product managers, etc. in the time that I was Innovation ...</description>
		<link>http://www.eye-ddi.com/?p=264</link>
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		<title>(Re)Designing the Customer journey</title>
		<description>EYE-D is specialised in (re)designing the customer journey, what is the customer journey and what can this approach do for your service, for your products or product / service combinations?

Designing the Customer Journey is a method to follow your customer and start looking through his or her eyes. Learn that ...</description>
		<link>http://www.eye-ddi.com/?p=260</link>
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		<title>What Philips Should Do&#8230;</title>
		<description>For about 15 years we transformed our activities from being fully focused on design of objects into pioneering into the Service Design and Innovation Management. Although the recognition recently with the Red Dot and iF Award only a nice looking box is anything but key to a succesful product or ...</description>
		<link>http://www.eye-ddi.com/?p=254</link>
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