The User Centric Innovation Methodology [UCIM] was developed to manage the Schiphol project in 2004 / 2005 in a couple of days based on “common sense” and creativity techniques I used to convince Management teams, shareholders, customers, users, engineers, marketeers, product managers, etc. in the time that I was Innovation Manager at a ICT company [...]

EYE-D is specialised in (re)designing the customer journey, what is the customer journey and what can this approach do for your service, for your products or product / service combinations?
Designing the Customer Journey is a method to follow your customer and start looking through his or her eyes. Learn that the Customer Journey starts long [...]