Ron Verweij, founder of Mbarc and the man behind EYE-D Designed Innovation, presents the service design scenario’s he developed for presentation to KLM’s Innovation Board in 2006. Based on the awaited standardisation of the Mobile Boarding Pass he developed these scenario’s to show KLM the real value of the Mobile Channel as part of a better service by Airlines. The Mobile Monday Amsterdam organisation asked Ron also to share the lessons learned and developments since 2006 to give Mobile Entrepeneurs some insights in challenges ahead.

On March 15 2009 KLM launched the Mobile Boarding Pass and during the presentation they announced Mobile Checkin Services. KLM is one of more then 25 Airlines who introduced the Mobile Boarding Pass so for the acceptence of Mbarc technology we are sure this is an important milestone. For the context based services as we launched in these scenario’s its still too early, nevertheless we believe Airlines can sthrenghten their core product, giving people who travel an excellent travel experience, with Mobile services.

Presentation (in Dutch) of 10 minutes in Peka Kucha Style: http://www.mobilemonday.nl/2009/04/03/momoment-momo-10-ron-verweij/