OK, so I won 4 Design Awards in 2008 / 2009. This brilliant talk of Malcolm Gladwell learned me its not about the Awards, its about what I’ve learned since I started as freelance designer during my studies in 1994. The awards are about recognition for giving myself the time to learn, make mistakes and improve my talent, skills and discipline. It also marks that I just has begun to fully excel in my profession, exciting.
Never really realized until I was present during this MoMo Amsterdam talk from Joseph Pine III that his theories gave me the right ingredient to ponder on to get a complete new outlook on the world and improve myself. Never really read a book of Joseph Pine, just an excerpt was enough to put my imagination into motion and brake through a glass sealing.
In Mass Customization I realized that modern manufacturing was able to make personalized products again just as craftsman did before the Industrial Revolution. It made me start to see the value of cookies on the Internet and opening my eyes for CRM processes happening at the corner shop, resulting in the Cornershop Experience thoughts that where the basics for seeing the value of reading mobile barcodes on phones.
The Experience Economy learned me that there is more then object alone and opened my eyes for service design / experience design. Ideas I put in practice during the Schiphol project 2004/2005.
Authenticity marked to me the end of consumptionon as we know it where products either would become Icons like the Ipod or making life asierer like a dish washing machine, also marking the begin of a new development where products become carriers of services.
In the Metaverse Pine defines 8 different blends on the edge between the physical and virtual world an eye opener that again broke a glass ceiling in my thinking. Where my thinking is heading and what new products- and services I will create I don’t know. It is an exciting time where the mobile phone as carrier of services is a dominant communication device that will show a lot of Innovation in the 5 years that are ahead of us and I will be part of creating this new reality building bridges between users, innovation and business.
Get inspired, create and learn. 2010 will be an exciting year to look foreward to.
