Ipad Mania, managing perception

Posted February 2nd, 2010 by admin

Tablet PC’s are around for quiet a while but when Apple is reinventing it there becomes a great deal of buzz and mania. Apple is a master in managing the perception around a new product and creates clang for the weeks before the launch and weeks after, very clever. So is the Ipad such a valuable new innovation, not really, its evolution of communication and Apple recognised services need a new carrier that is bigger then the smartphone and smaller then a laptop: women’s handbag sized. But what is new really, yeah its not a tablet PC its a smart ecosystem for modern communication savvy people that fits in its mobile, domestic and professional lifestyle. Seamless communication, seamless services, seamless connected devices, etc. avant la lettre.

Here a perfect impression what the Mania is all about…..

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